Logistics: The structure or trajectory of an attractive interaction. Logistics is an active process of keeping things on track, whether it’s steering the conversation in the right direction or planning the Logistics of a date, an understanding of Logistics keeps an interaction interesting, seductive, and memorable.

Drive: Motivation to actively approach and interact with women. When a man has a driven mindset, he will fearlessly—and shamelessly—pursue his goals and aspirations. (In the context of dating, that would be a woman he finds attractive.)

Connection: Connecting with a girl is essential to The Four Elements of Game balance. Since connectio ns should never be forced or manipulated, it’s a passive mindset. Vulnerability is crucial to making a solid emotional Connection.

Inspiration: The ability to express oneself in a creative—and alluring—way. As a counter-balance to Drive, an inspired mindset is “passive” and so is follows driven action. (For example, a guy who “doesn’t know what to say” will suddenly think of something if he simply takes action and approaches a woman. Inspiratio n will come to him “on-the-spot.”)

4-EG: “The Four Elements of Game,” which make up the self-correcting system pioneered by Date Hotter Girls that unlock a man’s attractive potential with women. Each element is balanced by it’s counter element, so Drive balances Inspiration and mechanics balances Connection.

Keylock Sequence: The three-step sequence to creating emotion, forming a Connection, and moving the interaction towards an in-person date.

The Scrambler: A precise method to strategically break certain expectations and assumptions that have been established in a platonic relationship (a.k.a., the Friendzone), causing a woman to chase your validation and—ultimately—feel intense desire even if she doesn’t—or no longer—finds you attractive.

Hone and Hook: A messaging technique that involves honing in on a detail about her, which demonstrates that you see her as unique that is then followed by the “hook,” which adds to the vibe of the interaction and keeps her wanting more.

The V: The shape most emphasized in male fashion due to the masculine lines it adds to a man’s body. The V-shape is most often seen across the chest (e.g., v-neck shirt, a buttoned suit) because the lines flatter a man’s features and enhances his looks.   

Cold Approach: Approaching a girl whom you’ve never spoken or communicated with before. Cold approaches are often broken into two categories: (1) night game, which describes approaching a woman in bars or nightclubs, or (2) day game, which describes approaching women in daytime situations like coffees shops, the mall, or even the street.

Wingman: A buddy who is usually also interested in meeting and attracting women and accompanies you when out meeting and attracting women. A good wingman will add to an attractive vibe and keep you positive. Most often, guys link up with a wingman when cold approaching women in night game.

Wingprincess: A super cute female baby or toddler who helps you attract women by being super cute and demonstrating your compassionate side.

Warm Approach: Approaching a girl you’ve already met or spoken to briefly.

Social Circle: A group of friends or acquaintances you spend time with or communicate with on a regular basis.

Dating Apocalypse: A revolutionary shift in dating that resulted from the confluence of four major cultural shifts (a.k.a., the 4 horsemen of the dating apocalypse): the hook-up culture, the mobile culture, the evaluation culture, and the inequality culture.

Man-Slap: A “five-fingered across the face” reminder to move interactions with women FORWARD.

Bobby Rio: Creator of TSB Magazine, premier dating instructor, and author of multiple best selling dating courses­. Also, one of Rob Judge’s close friends; Bobby and Rob have collaborated on several best-selling products and courses.

Zack Bauer: Good friend and wingman of Rob Judge. Zak is a former partner in Date Hotter Girls who taught live programs with Rob and appears on several Date Hotter Girls products.

Pickup Artist (PUA): An outdated—and somewhat unfair—term used to describe a movement that encouraged men to actively go out and improve their dating success by cold approaching women. Most popular in the mid- to late-2000’s, the movement has received a lot of media scrutiny. While Rob Judge is a vocal critic of Pickup Artists, and differentiates himself from the movement, he also believes the mainstream perception of PUAs is biased and hypocritical.

Being Normal: Interacting with women in a way that demonstrates you actually like—and appreciate—women and enjoy getting to know them regardless of the outcome.

Confidence: The permission you grant yourself to remain comfortable in uncomfortable situations.

Inner Game: Your internal state. Strong inner game means overcoming facing your fear and doubt while actively building your self-esteem and confidence.

Meta Game: Acknowledging the social dynamics at play during an interaction.

Pre Game: The “window-of-opportunity” leading up to a kiss during which it’s essential to build and maintain sexual tension.

Isolated Discretion: Holding off on going for a kiss until you’re in a setting that is somewhat private and removed from the immediate company of others.

Kino: An outdated term that describes using touch as way to build an attractive connectio n.

Baiting: Enticing a woman to go on a date with you over text by leaving her wanting more. (Example: something you “can only explain over a drink.”

DHV: “Demonstrating Higher Value,” a PUA term that involves subtle (or not so subtle) bragging. Rob Judge frowns upon this behavior, believing it often leads to guys looking like douche-bags.

The 80 20 Rule: “80% of your success comes form 20% of your efforts.” You need to figure out what that 20% is in order to be successful.

Self Reference: Pointing out something you did in an interesting or alluring way—even if it’s unflattering.

Perfection Paradigm: The mental filter that guys adapt in a futile attempt to appear “perfect” in front of women.

Framing: A “fiction” of the modern dating advice community. Altering her perception of an interaction to achieve a specific goal.

Social Proof: The idea that being seen with other hot girls will get you more girls. Synonymous with “pre-selection.”

Qualification: A person is said to be “qualifying” him or herself when listing reasons they’re a good choice. Qualification often comes in the form of trying to live up to someone’s standards (e.g., “I like that, too!”) or offering reasons why they’re high value (e.g., “I Drive a Mercedes”). Often it’s assumed that the person who is qualifying is the lower value person in the interaction. Qualification can also signal interest and attraction.

Lay Reports: Detailed accounts of successful pickups posted to online forums that are really pathetic PUA dick-measuring contests that Rob Judge detests.

LMABR (Last Minute Air Bud Resistance): AKA, “last minute resistance,” a girl conforming to a societal standard that dictates she “hold off” from intimate contact until she spends more time with you (which sometimes involve Air Bud movie dates).

Mastermind group: A group of like-minded and motivated guys who get together to discuss the progress in their dating lives. These groups were formally called “lairs,” which is an unfortunate and creepy name.

Crystallization: A quick-fix technique for recovering girls who flake over text. It requires that you present yourself as a REAL person with a series of humorous—and honest—texts about yourself.